Now is the time for businesses to make a decision to get online. Factors such as the decrease in the number of customers, rise in cost of fuel, growth in the number of people who shop online, oblige companies to shape their online presence.
Consumers are also driven to shop online as it is less expensive to buy your goods online than spending money on the gas and driving to the stores.
In an article from April 2011 it is mentioned that UK consumers prefer to make use of e-commerce websites when they take pleasure in shopping as gasoline prices are rising gradually. A study carried out by the Institute of Grocery Distribution determined that 52% of consumers in UK will cut down their shopping journeys if the prices of gas keep on going up.
Rather than driving to the shopping malls, people will choose to take advantage of the neighborhood shops or buy their groceries and luxuries by means of online shopping. 33% of the respondents to the study declared that online shopping would be their alternative in resisting the high costs of gas.
Derived from these results, plenty of sites are currently presenting to people opportunities of shopping online. An example is qpons-r-us.com which is an online coupon website that wishes to supply people with pleasant shopping experience. An additional example is My Shopping Genie that hands over various places where you can locate what you are looking for and also presents you the results according to the price. My Shopping Genie is a free application that works from your computer and it does the price comparison for you. It assists you with finding the best deals online.
Study illustrates that with the costs of living increasing, more people are searching for online coupon websites to obtain the extra discount off their acquisition. As a result more websites similar to qpons-r-us.com appear. For that reason My Shopping Genie advises companies to offer coupons via the application to the consumers of the genie. With the growth in the number of people who are choosing now shopping online, companies have huge benefits by having their existence online and offering coupons to their clients.
Online shopping presents benefits for customers too: time saving, money saving, broad variety of products and brands to choose from, shop from home, etc.
Online shopping turns out to be more and more popular. An editorial from April 2011 illustrates that UK online shoppers spend £ 5.1 billion in March this year which is £ 82 per person. The first quarter of 2011 faced an 18% increase compared with the same period last year.
Ideal Shopping Direct, the independent TV and online shopping company, testified that its total sales expanded by 13.5% in the last year. What is fascinating is that the main proportion of its increase comes from online selling, which increased by 70%.
Mintel, the market research company, forecasts that UK online clothing sales will increase 60% by 2015. They discovered that in 2010, 34% of UK shoppers bought cloths online compared to only 25% in 2009.
These results demonstrate that companies would profit from offering to their customers options to shop online. Consequently companies should invest in the newest online technology and integrate e-commerce into their marketing strategy.
There are by now a large number of retailers that are turning to smaller stores or online presence. Some examples are Best Buy, Wal-Mart, Office Depot. Due to the consumer shift to online shopping, Best Buy is concentrating on their online sales, while reducing the size of their stores. Online shopping is going to be a benefit for the company itself but also for its clients as the lower cost structure permits online retailers to present lower prices.
The possessors of big shopping malls or other companies should not be frightened by this revolution but instead should take advantage of online shopping and integrate it into their marketing strategy. Benefit from sites such as My Shopping Genie and be open for market changes.